Why you should you care about online reviews
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When was the last time you searched online for information about your own company? If the answer to this question is “never” then you are not alone. But you also need to read on…
Many organisations spend little or no time in researching themselves on the internet. This makes sense on the face of it; what could you possibly learn that you don’t already know? But it is precisely this subconscious dismissal of the notion that you could find something out that you don’t already know that enables negative ‘information’ from going undetected for so long and causing so much damage.
You should care about online reviews because:
Between 1 and 3 negative online reviews will be enough to deter the majority of shoppers from purchasing a product or service.
A recent study suggests that 88% of consumers say that they trust online reviews as much as personal recommendations, yet, earlier this year Amazon filed a multiple law suit against operators of websites and against some of its own users who it says "sell" fake online reviews about products sold on Amazon.
A recent study has found that just one negative review can cost a business almost 30 customers. Seven in ten consumers will actually change their mind about a product after reading a negative online review.