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Influencers

How to become a successful influencer

How to become a successful influencer

There are different types of social media influencers. Each influencer is unique with they have become an influencer and with their plans to move forward and progress their business. Our social media lawyers are vested with the work of social media influencers and as such, offer a unique way of interaction, providing legal support and helping influencers to carry on doing what they do best free from worries about the legal stuff.

What are the different types of influencers

Legal support for influencers

What are the different types of influencers

There are different types or categories of social media influencers. There are those whose personality is the brand, there are those who completely separate their personality from the brand or the brands that they create, and there are those who acquire existing brands who already enjoy a minimum number of followers.

Personality brand influencers

Personality brand influencers are influencers whose brand almost entirely relies on their own personality. The followers follow their brand, mostly because they fell in love with the personality behind the brand and the content the influencer delivers.

With personality brand influencers, the individual and the brand are almost inseparable and therefore are very unique. In many cases, it is it would be impossible for someone else to come along and replicate the influencers’ brand because it is hard to replicate someone’s own personality.

Influencers who are detached from their brand

Influencers who are detached from their brand are often able to create separate a number of independent brands, which are not linked to their own personality. This influencer will segment the target audience by identifying a specific interest for each segmented group. The influencer will then create new social media accounts which target each of the newly segmented groups of social media users. In theory, the influencer can create an unlimited number of unique brands and deliver unique content to each group of audience.

This business model is highly replicable because it allows the influencer to segment existing followers into sub-categories and then create a unique brand for each category. As the influencer already has followers, a certain percentage of the existing followers will also join the new category or social media account and will also bring with them new followers to the newly created brand. Often, influencers who are detached from their brand would prefer to keep away from the limelight and their followers might never know who they really are.

Influencers who buy into existing influencers’ social media account

Some influencers, who want to expand their business, simply buy or invest in other, already created influencers’ brands. Over time, the influencer will hold numerous social media accounts, as an investment or operate them as a centralised business.

Legal support for influencers

Each category of influencers has its own unique legal needs and plans for expansion. Each is exposed to different legal and business risks but also to unique operational benefits.

Our legal team offers unique legal advice and mentoring support for influences. We help influencers operate as a business and in some cases, we offer a one to one mentoring support and a part share involvement with the business.

What can influencers do to avoid personal data being leaked online

What can influencers do avoid personal data being leaked on the internet

Case study on protecting personal information online as an influencer

Our client is a prominent fashion and luxury influencer boasting a substantial following of over 300,000+ on TikTok and 200,000+ on Instagram. Despite her notable success, she has unfortunately become the target of unwarranted attention, notably from users on the website Tattle.Life. This article will share light into how you can protect your personal information online as an influencer.

Read more: What can influencers do to avoid personal data being leaked online

Can someone post a video of me without my permission on TikTok

Can someone post a video of me without my permission on TikTok

Someone filmed me and published the video without my consent on social media

Recent incidents, particularly in Manchester, have highlighted a disturbing trend of individuals, especially women, being filmed without their consent during nights out. These videos, often shared on platforms like TikTok, not only invade the privacy of those filmed but also raise significant legal questions regarding the balance between the right to film in public spaces and the protection of individual privacy.

Read more: Can someone post a video of me without my permission on TikTok

TattleLife defamation

TattleLife defamation

The defamatory hub of Tattle.Life

As the number of victims on this platform is at all time high, Cohen Davis, together with other organisations are committed to bringing justice to those influencers and celebrity affected

Read more: TattleLife defamation

Solicitor who specialises in working with influencers

Solicitors who specialise in working with influencers

Solicitors who specialise in working with influencers

As an influencer, there are several legal aspects to consider when conducting your business.

Read more: Solicitor who specialises in working with influencers

Harassment on Tattle.life

Harassment on Tattle.life

What to do if you are being harassed on Tattle.life

Read more: Harassment on Tattle.life

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