Defamation on a review website
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How to respond to defamation on a review website.
Whether you are the victim of corporate defamation or of individual defamation, before responding to a bad review or to online defamation read this!
Don't rush it.
If you are considering writing a response to the defamatory article or to the negative review, then don't rush it. As human beings our initial response to negative reviews or to defamatory articles that we find on the internet tends to be emotional. If you respond to the defamatory review with anger or with frustration, you and your organisation could suffer adverse long-term consequences, such as prolonging the time it will take to successfully deal with the reputation crisis as well as inflating the crisis and causing greater reputational damage to yourself or to your company. The wrong response to a defamatory review could make a bad situation even worse. Make sure you understand how the search engines work.
There is another reason why you should consider your response to online defamation or to a negative review very carefully. Naturally, if you have been defamed on the internet you would want to keep any reputational damage to the minimum. Therefore, you would want to avoid making any contribution to the public exposure of the bad review or of the defamation. Like fuel added to the fire, each time that a post is added to a review, it boosts the strength and the power of the webpage where the review is written. This could mean more visibility and attention to the original review.
How many times should I respond to a review?
If you decide to write a response to the negative review or to the defamation, make sure that you do not enter into a never-ending dialogue with your accusers. Make your point and leave it at that. Get the focus back to your products, your services and your website and find other ways to respond if you need to.
Should I respond to a negative review at all?
Before responding to a negative review or to online defamation, remember that whatever you say may have a huge impact on your organisation’s long term reputation and in case of a public company even on its share prices. Whatever you decide to do, don’t take a gamble. Whether the defamation against you is personal or whether you represent a large or a small corporation, before responding to a bad review or to online defamation, help yourself with professional advice, immediately as you become aware of the fast emerging problem.