Defamation and social media expert lawyers. Best defamation solicitor

Internet Law Specialist Lawyers FREE CALL 0800 612 7211

Recently removed from the internet

Yair Cohen Lawyer of the Year Award.jpg

Right to be forotten solicitors

Law Society Awards winners. Cohen Davis

What our clients say...
"...understanding the issue straight away...”
"Professional and understanding the issue straight away. Very good service.” I. Khan... Read More...
Contact our super friendly Social Media lawyers today!

Click HERE to Call Free for immediate help! 0800 612 7211

 

Every situation is different so by far the best way to find out how to respond to a social media legal issue is to speak to those who are most likely to have dealt with a situation similar to yours.
To find out how you can improve your reputation on the internet simply select one of the easy methods of contacting us.


Please use the form below to contact us.
We will respond as soon as possible.

 

 
 
 
 
 
 
Or you can call us on our free hotline.

FREEPHONE  0800 612 7211

(+) 44 207 183 4 123 from outside the UK.

Or if you prefer you can email us to helpline (at) CohenDavis.co.uk.

TheInternet LawCentre

Online reputation strategies

images/slideshow/strategy.png

Many business owners ask, What is the difference between "marketing" and "online reputation management"?

The common use of these two terms is rather confusing. In reality they refer to totally different things.

"Marketing" is commonly defined as the act of creating, communicating, delivering, and exchanging offerings that have value for customers.

"Reputation management" on the other hand is defined as the building, maintenance, and recovery of the organisation’s desirable image.

The long and short of this is that although we might have the power to control our company’s online marketing activities, the company’s reputation is largely controlled by other forces.

We can refer to marketing as the product, and to good reputation as the asset. Ideally, we would all prefer to have control over this precious asset, our online reputation, but we must accept the limitations to our control and learn to work around them. 

Reputation lawyersOn the internet, marketing is mostly about making promises which we believe will appeal to our consumers. If the customers believe our promises, they will proceed to check us further online. Only if they receive mental affirmation that our marketing promises could be trusted will they go on to consider our price and the value that we offer compared to other vendors.

 

It is a common error for a companies to invest heavily in marketing activities at the expense of consistent investment in the company's general online reputation.
But take heed:

No matter how many promises we make, and regardless of how cheap or expensive the product or service we sell is, most internet purchasers will choose to make their purchase on the basis of a good online reputation and only then will consider matters such as price and added value. That means that money spent by businesses on successful online reputation management represents a far more solid long term investment than money spent on short term marketing goals. After all, marketing efforts come and go, but reputation remains a steadfast asset - or liability.

Building positive online reputation from scratch is much easier than having to recover one later. It is also far more difficult for negative elements to penetrate if you have a strong online defence shield.

If your company’s good reputation is represented well on the first two pages of Google search results, any fresh material which is posted on the internet by others will have to struggle hard to make its way up to the top. The new pages will have to compete against your existing positive material.

But it works the other way round too. If nothing stands in the way of new negative internet posts, they will make their way to the top search results fairly quickly, and after a short while their position will be almost cemented.

Online reputation attacks can be vicious. But if business owners manage to re-establish a positive internet reputation following an online reputation attack, their marketing, their customer support, and their positive image are much more noticeable than ever before.

They can then start redeveloping their business - aware of the very real importance of effective online reputation management.

 

Pin It
Is Yelp.com faking it?

When I first read Yelp.com advice to victims of fake reviews I thought they were faking it.  Read More

Explore this topic!
Our work featured on

    Internet defamation lawguardian remove images from the internet Amazon specialist lawyer

 
 
 
 
Our clients speak out
"...fantastic service"
“Once again many thanks for all your help and support All of you provide a fantastic... Read More...
"Thank you for making our job easy!"
"We have searched forever for solutions to our internet law problem. We spoke to lawyers,... Read More...
"I would certainly recommend Mr Cohen without hesitation"
“The initial consultation went very well with Mr Cohen and was very informative for... Read More...
"My mind was totally at rest when I emerged from Yair's...
"I received advice from Yair Cohen about a matter involving a very devious person who was... Read More...
"Excellent service"
“Thank you Yair for an excellent service. Your attention to detail and approachable... Read More...
"Cohen Davis gave me back my life"
Yair Cohen and Cohen Davis acted on my behalf after I had been subjected to a 13 year... Read More...

a flat out uncond

Internet Law Blog
Defamation by investors on social media
Defamation by investors - defamation against a company and defamation against directors In a case that is believed to be the... Read More...
Trolls solicitor
Social media is a lot like life. It has it's highs and it has it's lows. It isn't perfect.  You decide who you want to... Read More...
The opportunity - a right to be forgotten
Adverse results from search engines can often have severe consequences, sometimes affecting you as an individual, sometimes... Read More...
Internet crime legal advice
Liability of website operators UK