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Legal action for defamation

With legal action we can make web pages completely disappear. But internet law, perhaps more than any other area of law, requires you to take into consideration many different matters before you decide to proceed with legal action.

For defamation, particularly online defamation, you need to consider not only the short-term benefits for your organisation, but also the long-term consequences for your reputation - on publicity and marketing decisions particularly to do with your online marketing machine.

Often, in the internet age, taking legal action for defamation or for breach of privacy is not the most sustainable way to protect your personal or your organisation's reputation. To put it bluntly, you may win your legal action in court, but lose your reputation at the same time. It is important to remember that with internet law, strategic thinking is often more effective than anything else including court orders and that before starting legal proceedings, particularly for defamation you need to consider, together with your solicitor the likelihood of success and try to foresee the PR consequences of a successful and unsuccessful legal proceedings.  

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