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Internet defamation terminology Adwords Advertising

Internet Defamation Dictionary

Definition Of Adwords Advertising

Adwords is the name of a Google advertising programme where someone in effect pays rent to Google to secure a prominent position in the search results for their website or blog. Payment to Google is made only when someone clicks on the advert.

 In the context of internet defamation, a defamer might carry out an Adwords advertising campaign for the exclusive purpose of sending visitors to a defamatory webpage. They might set an Adwords advert to appear on search results in response to a particular phrase or a name.

For example, in response to a search query such as “john brownsfield” , the web visitor will see an advert which states “learn the truth about john brownsfield”, prompting most visitors to go to the corresponding web page.

Using Adwords advertising for the spread defamation is prohibited by Google, and the identities of those who conduct such campaigns can be traced fairly easily through their credit or debit card information.

 

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