SEO and a right to be forgotten
- Hits: 3336
Many "webpage removal specialists" offer to remove bad pages from the search results by using search engine optimisation (SEO).
It is a series of techniques that companies use to try and make their websites appear on the first pages of internet search results.
It is largely a promotional tool which, if used knowledgeably, can bring almost any business tons of success. SEO is a good medicine to cure marketing problems. But when it comes to a bad and rapidly spreading case of infectious defamation, SEO might be less effective.
Remember that SEO is a preventative tool. It does not "remove" or "delete" bad search results but only temporarily pushes them down the search results.
If the information that you wish to remove from the internet is of personal nature, exercising your European right to be forgotten might be the best option for you. You can use the right to be forgotten to not only remove unwanted search results from Google and other search engines but also to have information about you deleted completely from the publishing website.
If the information that you want deleted from the internet is of commercial nature, then you can still use the right to be forgotten but only in limited circumstances.